D+R was tasked with identifying appropriate sub-segments of leisure travelers and meeting planners within the U.S. with the highest propensity to book travel to our defined locations. Once segmentation was complete, we formulated micro markets rich in these sub-segments. Utilizing ACA, D+R also defined critical messaging, updated branding and produced multi-channel programs for each segment. Integrated brand and lead generation programs included everything from relationship marketing to broadcast to OTA partnerships.
To date, Karisma properties have been honored with, including the AAA Four Diamond Award, Conde Nast Traveler’s “Top 100 Hotels in the World” and “Gold List”, Forbes’ “Top 10 Most Romantic Hotels”, Wine Spectator’s “Award of Excellence”… just to name a few.