Florida has more golf courses than any other state—but most are forgettable. Streamsong was created to be different: a modern golf resort with three world-class courses, all which ranked in the nation’s top 30. The challenge was convincing golfers to travel far off the beaten path and pay the price to experience it.
Streamsong’s mission was to position itself not as “another Florida course,” but as a pilgrimage for serious golfers—an entirely new kind of destination that would attract, inspire, and sustain national recognition.
Daniels + Roberts pioneered a research-first strategy to find and activate the right audience. We conducted a Golf Enthusiast Study using conjoint analysis on 2,000 golfers nationwide, then overlaid proprietary behavioral and attitudinal data for sharper targeting. We tested messaging, imagery, and composition extensively, ultimately defining and segmenting the elite “Alpha” golfer—those who seek out the game’s most unique and challenging experiences.
From there, we built an integrated campaign spanning digital, mobile, print, PR, promotions, group sales support, photography, and analytics. Every touchpoint reinforced the idea of Streamsong as a destination worth the journey.
Streamsong’s positioning was built on more than data. By merging rigorous analytics with emotional storytelling, D+ R created a brand direction that has endured through growth, expansion, and new course launches.
The outcomes were immediate. Within 18 months of opening, Streamsong achieved sell-out occupancy. The resort quickly rose to national prominence, establishing itself as one of the premier golf destinations in America. A brand identity and campaign voice — “All your weekends. Every new set of clubs. Every ball you chased into the woods. It was to prepare you for Streamsong” — continues to resonate with Streamsong’s most passionate golfer segments.
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Email: info@danielsandroberts.com
55 S.E. 2nd Avenue – Suite 15L
Delray Beach, FL 33444