Since its founding in 1973, Maintech has evolved into a truly Independent Services Organization (ISO). They deliver a comprehensive portfolio of IT support services second to none — from Hardware Maintenance and Server and Network Administration to Cloud Services and Help Desk — to customers ranging from SMBs to Fortune 100 global enterprises in the financial services segment
MainTech
Maintech turned to Daniels + Roberts for international industry insights, brand repositioning, message development and a complete creative overhaul of all communication assets.
After working closely with the channel organization, D&R developed a revamped sales strategy focused on solution selling to a targeted group of vertical markets. This required the design and implementation of a completely fresh sales support communication platform — impacting everything from Maintech’s website and white papers to their collateral system and social marketing strategy.
Once completed, this multi-tiered lead generation strategy let Maintech hyper-target influencers and decision makers with unique service offerings addressing their specific needs.
This new communication approach and messaging positioned Maintech as a team of industry experts offering a selection of solutions that could be uniquely tailored to a host of IT environments. The comprehensive campaign surpassed previous years’ lead-generation initiatives by 16%.
