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Karisma

Karisma Hotels & Resorts operates a collection of award-winning, upper upscale, all-inclusive properties in some of the world’s most desirable destinations in Mexico along with Jamaica, Colombia, Croatia and Serbia.

Image Karisma | Step into a Step Above | Campaign Print Ad
Image | Karisma Hotels | Hotels by Karisma, El Dorado and Generation Resorts

The Karisma portfolio includes the adults-only El Dorado Spa Resorts & Hotels, family-friendly Azul Hotels and Generations Resorts, urban-chic Allure Hotels, Karisma Hotels Adriatic, and Generations. Properties marketed as “all-inclusive properties” in the US market, suffer from historical consumer perceptions that all-inclusive properties are mid-scale properties offering average to low customer satisfaction.

Image | Karisma Marketing Strategy Charts

Utilizing trade-off analysis, Daniels + Roberts also defined the brand tone and language, critical messaging, resolved the “all-inclusive” stigma, updated branding and produced multi-channel programs for each segment. The visual language, the photographic style, the choice of models and wardrobe, all represent aspiration and a luxurious promise.

Image | Karisma | Step Into A Step Above | Campaign Print Ad
Image | Karisma | Step Into A Step Above | Campaign Print Ad
Image | Karisma | Step Into A Step Above | Campaign Print Ad

RESULTS:

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Integrated brand and lead generation programs included everything from segmented relationship marketing to social influencer and broadcast to OTA partnerships.

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To date, Karisma properties have been honored with the AAA Four Diamond Award, Conde Nast Traveler’s “Top 100 Hotels in the World” and “Gold List,” Forbes’ “Top 10 Most Romantic Hotels,” Wine Spectator’s “Award of Excellence”… just to name a few.