News

Trust and authenticity are critical to a customer’s brand allegiance, especially as global events are causing an insecure footing. This was de facto in 2020 and even more so in 2021.

Sportslessness—is that even a word? Well, it surely wasn’t two weeks ago. For the record, I’m not an avid sports spectator, except the Super Bowl (mostly for the commercials), assorted golf tournaments and an occasional mandatory stint during March Madness

The International Journal of Hospitality Management recently published a study undertaken by Carmen Lam and Rob Law of the Hong Kong Polytechnic University regarding the readiness of “upscale” through “luxury” hotels for innovation, the adoption of a data-driven culture, digital