West Palm Beach, FL, October 3, 2019 – Daniels + Roberts announced today that it has been named agency of record across multiple marketing services disciplines by BOYNE Golf, a provider of 10 championship caliber courses spanning three resorts in Northern Michigan, three of which have consistently been named as Top 10 Courses You Can Play in Michigan by Golf Digest.  BOYNE’s Michigan courses proudly include the works of some of golf’s legendary designers, including Robert Trent Jones Sr., Arthur Hills and Donald Ross.  Daniels + Roberts will lead research, data analysis, advertising, direct marketing, lead generation, digital and paid social media along with creative strategies, nationally and regionally.

“We’re excited to partner with Daniels + Roberts to write the next chapter of the BOYNE Golf story and share it nationwide.  Our 10 magnificent courses offer every type of play in absolutely stunning surroundings.  We have quite a story to share and they have the golf and hospitality marketing experience along with the bold creative ideas that will surely reach our audience,” said Ken Griffin, director of golf sales and marketing.

“Known as the Midwest’s finest collection of golf, BOYNE Golf has an incredibly rich story to tell,” said Dan Muggeo, president, Daniels + Roberts.  “We look forward to introducing this extraordinary golf environment to those who have not yet visited. The destination will most certainly deliver memorable golf …time and time again.  Where else do you have 10 awe-inspiring courses, offering entirely different experiences, so close to each other, where you can play and play and play?”

Daniels + Roberts continues to expand its capabilities in the golf hospitality space.  The firm’s work with BOYNE Golf signifies the agency’s fifth national, integrated golf marketing initiative, following the debut of Florida’s award-winning Streamsong Resort.

Daniels + Roberts is a 32-year-old fully integrated, data-driven and highly strategic marketing firm that has successfully provided solutions to complex marketing and business development problems using proprietary methodologies for strategic planning, customer analysis, segmentation, creative development, implementation and tracking/measurement.

Their proven methodologies are based on understanding business goals while performing and analyzing proprietary and non- proprietary forms of research and observational studies, data acquisition and data analysis, developing and testing sound strategies, acknowledging obstacles, analyzing price/value offerings and defining positioning and messaging that speaks to concurrent micro segments within multicultural audiences with an understanding of what they want to hear and how they want to hear it.

For more information, visit danielsandroberts.com

BOYNE Golf is a collection of ten courses at three resorts (Boyne Highlands, Boyne Mountain, and Inn at Bay Harbor) located within 15 miles of Petoskey, MI. Beyond the world-class golf, BOYNE Golf is centered amid one of America’s most beautiful vacation spots. The scenic Lake Michigan beach towns of Charlevoix, Harbor Springs and Petoskey are minutes away, and a side trip to Mackinac Island is easily managed. Guests can enjoy award-winning spas, waterfront dining, sandy beaches, watersports, gaming, microbreweries, wineries, hiking, biking, tennis, zip-lining, shopping and more capped by the spectacular northern Michigan sunsets.

To learn more about BOYNE Golf, please visit boynegolf.com

Boyne Resorts, founded in 1947 by Everett Kircher, is the third largest mountain resort company in North America. A Michigan-based corporation, Boyne Resorts owns award-winning mountain and golf resorts and attractions throughout the United States and Canada including Cypress Mountain near Vancouver, B.C., official freestyle skiing and snowboard venue of the 2010 Olympic Winter Games; Sugarloaf and Sunday River Resort in Maine; Boyne Mountain, Boyne Highlands, Inn at Bay Harbor, Autograph Collection and Avalanche Bay Indoor Waterpark in Michigan; Big Sky Resort in Montana; Loon Mountain Resort in New Hampshire; Gatlinburg SkyLift in Tennessee; Brighton Resort in Utah; and The Summit at Snoqualmie in Washington.

To learn more about Boyne Resorts, please visit boyneresorts.com.