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Travelpro®

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Travelpro is responsible for one of the most important advances in the travel industry behind online booking. A Northwest airline pilot, invented the Roll-Aboard Luggage category and Travelpro. Unfortunately, innovation is not always sufficient to ensure a long term sustainable advantage and quickly the patent was breached by every other luggage company following suit. The innovator was quickly becoming irrelevant.

 

Brand Magazine Ads

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Collection Specific Magazine Ads

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Collection Specific Banner Ads

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Point of Purchase Luggage Hangtags

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Product Video
Online / Offline Sweepstakes Campaign

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Sweepstakes Tie-in with Major Hollywood Film

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Promotional eBlasts

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Trade Show Ads

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Scope