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Streamsong® Resort

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Streamsong Resort is a 228 room contemporary golf resort located in a remote area of Central Florida. While Florida has the highest density of unremarkable golf courses in the US, Streamsong has achieved an unprecedented rise to national fame in 18 months – to a sell-out crowd.

 

Introducing the story.

Case Study - Streamsong Resort | Golf | Spa

Case Study - Streamsong Resort | Golf | SpaPrint Advertising.

Video and Broadcast

Case Study - Streamsong Resort | Golf | Spa

Expanding on the story and getting the message out.

Case Study - Streamsong Resort | Golf | Spa

Case Study - Streamsong Resort | Golf | SpaPrint Advertising.

Case Study - Streamsong Resort | Golf | SpaWall Street Journal FSI.

Case Study - Streamsong Resort | Golf | SpaIntegrated email campaigns.

Case Study - Streamsong Resort | Golf | SpaTargeted Online Media

Case Study - Streamsong Resort | Golf | SpaMobile Outreach.

Case Study - Streamsong Resort | Golf | SpaEvents and Promotions.

Reaching out to meeting planners. We summed it by:

Case Study - Streamsong Resort | Golf | Spa

Case Study - Streamsong Resort | Golf | Spa

Case Study - Streamsong Resort | Golf | SpaA dedicated meetings microsite

Case Study - Streamsong Resort | Golf | SpaTargeted emails

Case Study - Streamsong Resort | Golf | SpaTargeted online media

Case Study - Streamsong Resort | Golf | Spa

Case Study - Streamsong Resort | Golf | SpaCollateral and support materials

Case Study - Streamsong Resort | Golf | Spa

Scope
    Golf enthusiast segmentation
    Conjoint style analysis
    Competitive analysis
    Strategic planning
    Brand development
    Brand positioning
    Message testing
    Brand identity
    Datamining
    Integrated outreach
    Online
    Offline
    Direct marketing
    Group sales support
    Photography
    Results analytics
    RFM analysis
    Program optimization