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Sony®

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Sony maintained the perception as the leading global innovator for televisions and CD technology. That perception overshadowed the reality that Sony was exclusively an analog entity. It had allowed competitive consumer electronics companies footholds into its core business. Home entertainment required solutions to include advanced technology and digital displays.

 

Sony Handycam Broadcasts

Sony Home Theatre Consumer Ad

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Sony Digital Camera Consumer Brochures

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Scope
    Multi market industry analysis
    Competitive analysis
    Conjoint studies
    Strategic planning
    Brand development
    Brand positioning
    Messaging Testing
    Brand identity
    Integrated outreach
    Online
    Offline
    Experiential marketing
    Sales support
    Photography