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Black Beard, Black Bart, Captain Kidd and Uncle Frank. The software industry loses millions of dollars each year to software piracy. In Latin America piracy rates exceeded 90% in certain markets. As AOR, Daniels + Roberts was engaged by Microsoft to research, analyze and develop and deploy strategies for the trade, B to B, and B to C segments.

 

Anti-Piracy Campaign for Latin / South America

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Microsoft Office Ads for Latin / South America

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Scope
    Conjoint analysis
    Behavioral analysis
    Attitudinal studies
    Message development
    Competitive analysis
    Industry research and analysis
    Brand positioning
    Strategic planning
    Web development
    Integrated outreach
    Online
    Offline
    Direct marketing
    Interactive development
    Sales support
    Case studies
    Product overviews
    Industry overviews
    White papers