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IBM

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Twenty six years of engagement with IBM focused on solution and vertical sales have afforded us vast technology, business and consumer insights. Our current initiatives are dedicated to content marketing for SMB, Enterprise and Digital markets to ensure consistent messaging across multiple platforms. Utilizing ACA and alternate trade off methodologies, we break down content pillars into varying amounts of derivative content assets to attract different customer segments and communities across a host of channels for multiple platforms: sales presentations, infographics, video assets, social and blog content, case studies, testimonials, product overviews, whitepapers, and more. This approach has proven to provide prospects with exactly what they need to know about IBM’s host of offerings… a cohesive approach that’s generated qualified leads and delivered revenue.

 

Collateral for Business Unit

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Interactive Digital Sales Support

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Set of 4 Sales Support CD

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Collateral

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Business Case Studies

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Scope
    Conjoint analysis
    Brand attribute analysis
    Message map development
    Competitive analysis
    Industry research and analysis
    Brand positioning
    Strategic planning
    Interactive development
    Content development for:
    Sales support
    Social content
    Case studies
    Product overviews
    Industry overviews
    White papers
    Script writing