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Waldorf Astoria & Hilton Hotels

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Waldorf Astoria Orlando and Hilton Bonnet Creek – Two Brands, Many Obstacles

Two 4+ Star Hotels and 150,000 sq. ft. of meeting space on 482 acres bordering and in competition with Walt Disney World opening in the middle of the Great Depression and AIG effect of 2008. An opportunity to excel?



Introduction to meeting planners.

Case Study - Bonnet Creek Orlando

Case Study - Bonnet Creek OrlandoPrint Advertising.

Case Study - Bonnet Creek OrlandoPhotography of model rooms.

Case Study - Bonnet Creek OrlandoProperty map.

Case Study - Bonnet Creek OrlandoSupporting collateral.

Case Study - Bonnet Creek OrlandoBonnet Creek website.

Case Study - Bonnet Creek OrlandoHilton Orlando Bonnet Creek website.

Case Study - Bonnet Creek OrlandoWaldorf Astoria website.

Case Study - Bonnet Creek OrlandoWeddings website.

Case Study - Bonnet Creek OrlandoWaldorf Astoria golf website

Case Study - Bonnet Creek OrlandoTargeted banner ads.

Case Study - Bonnet Creek OrlandoDirect mail.

Case Study - Bonnet Creek OrlandoDirect mail promotion to win a free stay at the resort.

Skill sets used
    Secondary market study
    Competitive set analysis
    Group market analysis
    Transient analysis
    Strategic planning
    Brand development
    Brand positioning
    Messaging Testing
    Brand identity
    Web development
    Integrated outreach
    Online
    Offline
    Experiential marketing
    Sales support
    Photography
    SEM
    OTA partnerships