PGA National Resort and Spa-A Revival
Established in 1981
5 golf courses, 339 guestrooms
Site of the 1983 Ryder Cup
Virtually untouched for more than twenty years.
Marketing was virtually non-existent.
The property had become irrelevant
The ADR was shy of $100. The directive was obvious.
Interesting headlines and beautiful visuals introduce the renovation in a unique way.
Digital Advertising Executions
Reinforce the 5 golf venues on property
Re-introduce to meeting planners in visually unique styles.
Direct marketing planners to personalized micro-site
Direct mail promotion to meeting planners
New photography of property
Skill sets used
Feeder market analysis
Discreet choice study
Group hi-touch program