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PGA Resort and Spa

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PGA National Resort and Spa-A Revival
Established in 1981
5 golf courses, 339 guestrooms
Site of the 1983 Ryder Cup
Virtually untouched for more than twenty years.
Marketing was virtually non-existent.
The property had become irrelevant
The ADR was shy of $100. The directive was obvious.



Interesting headlines and beautiful visuals introduce the renovation in a unique way.

Case Study - PGA National Resort and Spa

Case Study - PGA National Resort and Spa

Case Study - PGA National Resort and SpaPrint Advertising

Case Study - PGA National Resort and SpaDigital Advertising Executions

Reinforce the 5 golf venues on property

Case Study - PGA National Resort and Spa

Case Study - PGA National Resort and SpaPrint Advertising.

Re-introduce to meeting planners in visually unique styles.

Case Study - PGA National Resort and Spa

Case Study - PGA National Resort and SpaPrint Advertising.

Direct marketing planners to personalized micro-site

Case Study - PGA National Resort and Spa

Case Study - PGA National Resort and SpaDirect mail promotion to meeting planners

Case Study - PGA National Resort and SpaNew photography of property

Skill sets used
    RFM analysis
    PSYTE analysis
    Prospect study
    Feeder market analysis
    Discreet choice study
    Strategic planning
    Brand repositioning
    Message Testing
    Brand identity
    Integrated outreach
    Online
    Offline
    Group hi-touch program
    Experiential microsites
    Sales support
    Photography